Customers are the lifeblood of any business. The more customers you have, the more revenue you can generate. And one way to attract more customers is by improving your website. There are plenty of ways to do this—from adding new content and blog posts to creating videos and infographics.
But one thing that many businesses need to pay more attention to is making simple website changes that can significantly impact sales. This eventually catches up with them, and the company needs to catch up to its competitors.
So, if you last updated your website a while ago and it looks dated or boring, these ten quick changes are worth considering.
1. Add Internal Links
SEO is one pillar of a successful website. It’s a way to help Google understand what your page is about, and it can help you rank higher in search results.
One of the best ways to improve your SEO is by adding internal links. These hyperlinks point directly to other pages on your website, which tell Google (and visitors) that there are related topics worth exploring.
Internal links also help your visitors find what they’re looking for. Having many pages on your site and few internal links makes it hard for people to see what they want. Adding internal links will help bring all the content together so that users can easily navigate around your site.
2. Update Your GMB Profile
Google My Business (GMB) is a free service that allows you to claim and manage your business information on Google. It’s essential to keep your GMB profile up-to-date because it gives users a quick snapshot of your business and contact information.
This platform can also share customers’ photos, offers, and special deals. If you’re unfamiliar with GMB, you can hire an expert by searching for “web design services near me.” This will show you a list of local companies that offer this service, and you can contact them directly to find out more about what they offer.
If you’re not interested in hiring an expert, plenty of resources are available online to help you set up your GMB profile.
3. Consider Aesthetic
Your website’s aesthetic is just as important as its functionality. If your site looks professional and appealing, it will attract new customers and keep them returning.
It would help if you also were sure that your site is mobile-friendly; many people use their smartphones to access the internet these days, so it’s best to ensure that your website displays correctly when viewed on a small screen.
Also, website aesthetics go beyond just the design; you should consider the content and how it’s presented to potential customers. You should ensure that your site has plenty of relevant information, such as descriptions of your services or products, contact information, and more.
Consider adding some blog or newsletter feature so that you can send out regular updates about what’s happening with your business.
4. Add a Pop-up
A pop-up can effectively get your website noticed, especially if you’re trying to promote a new service or product. You can use a pop-up to show the benefits of using your services or products and explain why they’re worth buying.
Also, include some discount code or freebie offer so that people will feel like they’re getting something out of signing up for your mailing list.
It’s worth noting that while pop-ups are good, they can also be annoying. If you decide to use pop-ups, ensure they cover only some of the page or interfere with people’s ability to read what’s there.
Consider removing them after a certain amount of time has passed so that they don’t annoy visitors who may have already signed up for your mailing list or bought something from you in the past.
5. Include Call to Action (CTA)
You want to ensure that your visitors know what they should do after reading your content. This might be as simple as telling them to share it on social media or visit your store, but if you have something more specific, you can use a call-to-action (CTA). These buttons say “Buy Now” or “Sign Up.”
You can also use CTAs within the body of your content by using phrases like “Learn More,” “Shop Now,” or even just an email address where people can contact you if they have questions about what they’re reading.
Adding CTAs makes it easy for readers to learn more about what they’re reading and how they can use it. People are more likely to click if given a clear call to action.
6. Include Social Sharing Buttons
Social media is a massive part of how people communicate with one another, so it’s essential to make it easy for your readers to share your content with their friends and followers.
You can do this in many ways, but the simplest is adding social sharing buttons (like those found on Facebook) at the end of each blog post or article. You can add them to your content’s body using phrases like “Share” or “Follow Us.”
7. Keep it Updated
You can always satisfy the supply of good content, so ensure you regularly add new blog posts and articles. How often you do this depends on your goals and audience, but if you’re starting, it’s best to publish a couple of times per week (at least).
Consider running a contest or giveaway now and then as an incentive for people to visit your site (and share it with their friends!).
Also, it’s a good idea to revisit and update your content, even if you’re only making minor tweaks. This will keep it fresh and relevant and allow you to re-engage with readers who may have missed an earlier post.
8. Create a good User Experience
User experience has become integral to any marketing strategy, especially in content. The goal is to create an engaging experience that makes people want to come back and read more.
You can do this by taking a user-centered approach to content creation. Ask yourself what questions your target audience might have, and then create content that answers these questions.
You can hire an expert in website design to help you create a user-friendly website and design that will encourage visitors to return. Just search for a “website development company near me” to find a web developer who can help you with this.
9. Know who is Visiting
You need to know who is visiting your website to create content that will appeal to them. Look at the search terms visitors use when visiting your site and what pages they visit most frequently. This will help you determine what keywords and topics are important to your audience so you can write content around these topics.
10. Target keywords
And speaking of keywords, it’s vital to have a strategy for targeting keywords. Creating content that appeals to your audience will not be easy if you don’t know what keywords are important.
You can use Google Keyword Planner or other keyword tools to help you find the right keywords for your business and estimate how many people search for them monthly.
Attracting customers to your website design services and getting them to convert is a process. It requires time and effort to learn what your audience wants, how to make them happy, and how to keep them coming back for more. But once you get it right, it will be worth all the work.