In order to rank your business on the first page of the search engine, you need to ace your web design strategy. While SEO is a significant part, web design and SEO refer to overall designing and developing websites for efficient online growth. For a successful web design, certain practices help a website rank at the top in the SERP. In fact, it makes the search engine to understand the website. Meanwhile, poor online presence seriously hurts your business.

Together, the two have a tremendous impact on your company. As you stick with us, our Website Design Company in Kolkata, India puts a detailed insight into fixing the website.PRO TIP: Always go for best web hosting

Significant Fixes for Good Ranking


Navigation allows your customers to stream around your website swiftly. For a great user experience, smooth navigation is compulsory. For that, you need to keep the site as simple as possible. Easy navigation lowers the chance of visitors getting confused. Smoother the navigation, the greater the conversion. 


website design company generally has a few options when it comes to the code they use to render the design. Most like to stick to HTML and CSS, which is undoubtedly a good option. Sites like Flash may look good, but most don’t prefer due to their complexities. Meanwhile, the chances of ranking are less in the search engine too. We at Website Development Company in Kolkata recommend not going with Flash if you want to rank high in SERPs.

Use minify tools to compress your HTML, CSS and JS code.


These days, more and more people use mobile phones to surf the internet. Therefore, mobile-friendliness is a compulsion. Google also prefers mobile-friendly sites. The best way to address this is with responsive design. It makes the site accessible to all devices and browsers. Meanwhile, the responsive design eliminates the potential for duplicate content.


While most Web Design Company focuses on the non-text elements, it is equally important to design a font size that looks readable. Also, the content should be relevant and informative. Apart from that, there should be plenty of space for the copy to look cramped up. Optimized content is much better than a few lines that only looks good. 

Google can recognize instances of automated content and mark it as spam.

File Names

When loading images on your site, make sure you have descriptive and logical file names. It requires a little work; however, leaving them with names like “IMG_0098.jpg” won’t help search engines understand the image. Meanwhile, large and high-quality images are visually appealing but try to keep the minimum of the size. Large files slower down the page load time. This has been proven to provide a poor user experience which tremendously damages your ranking. 

Fact: To prevent images from bloating, keep the image under 100kb

Alt Tags

In addition to file names, the images should also have optimized alt tags. These are description which allows search engines to determine what exactly is being depicted. Users can read it when they point the mouse over the image. Alt tags also help visually impaired users understand what is being shown. Google highly recommends such sites. 

URL Structure

Each page should have a tailored URL that describes the content on the page. You should divide words into hyphens and include a few relevant keywords. Descriptive URL helps search engines acknowledge your pages. This will equally be easier for the site visitors to remember the site. 

Workability of Search Engine Optimization (SEO) 

While information is organized in clusters, each cluster has relevance around a keyword. Bots or crawlers keep on moving on the web. The tasks here is to rank the page based on relevance to a category. Here are three significant functions

  • Classify the content
  • Create a score based on ranking factor
  • Index the page under a given keyword as per the rankings

What Does This Mean to Web Design?

Web design is at the crux organizing information in a way so that users find it easily. Therefore, navigation needs to be designed with a clear flow. Crawlers run through the page. Everything is tightly connected; therefore, everything should be as seamless as possible. 


Now you have understood how search engine optimization and web design are interconnected. Remember to address your site well. Our recommended path is to make the page as smooth as possible. Building a site with quality content and waving in strategic keywords will ensure everything becomes right.