Four Signs Your Brand’s Online Presence Could Use a Makeover During COVID-19

Margie D. Moore
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More businesses these days are realizing the benefits of improving their online presence. They can widen their reach and introduce their brand to more target audiences. Clueless consumers will get to know about the brand and what it has to offer. They can boost their sales, retain more clients, and even entice old customers to become repeat consumers. Businesses can also address client issues more quickly thanks to their different methods of catering to their online customers.

The pandemic accelerated every business’ need to invest in online marketing. With more people sheltering in place, one best way to get through them is by using online methods. But then, not all companies are doing it right, thus wasting precious resources to waste.

Are you one who recently started building your online presence during the pandemic? Know that there are telltale signs that show if your efforts in building your brand are online presence badly needs a makeover. Here are four of them.

Your Website Is a Visual Mess

According to news, only 36% of business owners did not have a website in 2019. All these changed when the pandemic came to play. Brands had no choice but to accelerate efforts to improve their websites.

Most businesses already have their website up and running. This is where they showcase all of their offers and where they allow customers to book appointments for services they sell. But merely having a website won’t help you land another customer online especially if site visitors are often confused about your website.

Your brand website might be sporting a non-responsive and non-mobile-friendly design that is also hard to navigate. Your use of elements and colors could be all over the place. In short, all site visitors see when visiting your website is a visual mess.

Thankfully, the market is never short of artists that offer graphic design services for brand owners. They can handle website improvement for you so you can focus on the tasks you know how to do best. The next time your brand

You Are Not Yet Verified Online

There are some individuals who will claim businesses as their own to trick innocent consumers. This can taint your reputation even if technically, you did not transact with the victims. If you haven’t listed your business online and verified your listings, it is time you start doing so.

Start by ensuring all company contact details are correct and updated on your own website. Embed a Google Map within your website. This will let consumers know where your business is actually located at.

Next, verify your business in Google My Business. When you’re done, list your business in every online business directory. Be careful in inputting your details and connect your profile there to your official website.

The same goes for your business profiles on different social media. Have your business verified and this will act as proof that only those accounts are your official social media pages. You can build engagements, instill potential in target audiences, and show the online world that your business is indeed authentic.

You Try So Hard to Market Your Brand to Everyone

There is a reason why businesses are targeting specific consumers. Your products and services won’t cater to everyone’s needs. Marketing to everyone is exhausting every effort to talk to everyone when no one is willing to listen.

Instead of trying to get as many consumers to notice your products, choose your ideal target audiences. Be as specific as possible when creating their profile. This will help you gain a better insight into their needs, expectations, challenges they face, and the platforms where you can reach them the most.

Stop treating everyone as a potential customer and focus your efforts on reaching your target audiences. This will help you save time, money, and other resources that you can allot to other business investments. Focus your attention on attracting your target consumers and making them want to spend money on your offers.

You Don’t Measure Efforts and Results

One reason marketers prefer online marketing is the fact that they can easily measure metrics and find out if their efforts are paying off. You could be investing money in expert local search engine optimization services, content marketing, and even influencer marketing. But failure to trace, measure and leverage the information you acquire will only put your efforts to waste

Stop blindly marketing your brand and start prioritizing information consumption. Track your results and measure them. Use the data you collect to make better-informed decisions and you can increase the success rate of your online marketing efforts.

These are but four signs that show you that the way you build your brand’s online presence could definitely use a makeover. Note that it is not enough that you a website, business profiles on social media, and is collecting marketing metrics. It is also important that you keep the items listed above so you can boost your chances of beating your competitors online.

Meta title: Signs You Need to Revamp Your Brand’s Online Presence amid the Pandemic
meta desc: Is your brand’s online presence effective enough to beat your competitors? Find out how you can tell if you need to make changes in how you build online brand awareness.

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