A statue of Justice with scales represents Elijah Norton’s commitment to ethics

CEOs often face a lot of challenges in life, as they have multiple different groups to serve. A CEO needs to be able to provide customers with a great product and shareholders with a great profit – so how do they pull this off?

A lot of CEOs are capable of doing this, including Elijah Norton, who is the CEO of Veritas Global Protection. He has worked hard to create an ethical culture within his company, and he prioritizes the well-being of customers and the business. This ensures that he can keep all parties’ interests at heart – and it’s something other CEOs should consider doing too.

In this article, we will look at how CEOs can ensure they are behaving ethically, and what they can do to make their businesses more ethical.

What Are The Ethical Responsibilities Of A CEO?

A CEO has a lot of ethical responsibilities because they serve the interests of both the customers and the shareholders. They need to be able to balance all sorts of things, like the costs of items/services versus the profits of the company. If they can’t do this effectively, one group is likely to get over-represented, and the business may skew too heavily in that direction.

This can lead to major issues that may even impact the survival of the business. For example, if the CEO puts too much weight on serving the customer, shareholders may not be looked after, and the business may not manage to make a profit. 

On the other hand, if the CEO only prioritizes the shareholders and the company profits, the products may end up expensive, and customer care might get neglected. The CEO’s job is to find the balance point where everyone’s needs are being met. This is one of their biggest responsibilities within the company.

Elijah Norton offers an excellent example of how to balance this. Although he recognizes the importance of the shareholders, he also knows that without customers, there is no business; it will cease to exist if it is no longer serving its target market. That understanding allows him to ensure the business always does what it can to increase customer satisfaction.

Norton takes this customer-centric perspective on all sorts of things. For example, when asked about his thoughts on the development of new technology, he indicated that he is interested in how it can help the company serve its customers better. This approach to business has served him – and certainly his customers – very well so far.

A businessman similar to Elijah Norton straightens his tie

How Can A CEO Make The Company More Ethical?

The CEO has a lot of power to make their company ethical – so let’s look at some examples of what they can do.

Encourage a speak-up culture: A CEO should ensure that employees have safe, anonymous, and effective ways to report problems when they arise. This maximizes the chances of problems being reported so that they can be dealt with, and ensures that employees feel safe and heard at work.

Communicate ethical standards: A business should have a clear code of conduct and ethics statements for employees to follow. The expectations of the business must be conveyed clearly and concisely to all relevant parties. The company also needs to think about how to deal with it if one of these rules is broken.

Make ethics a hiring priority: In the past, Elijah Norton has said that would rather hire nobody than hire the wrong person. Part of the criteria for the right person should be that the hire fits with the company’s current ethical standards and is not going to be at odds with how the company operates.

Lead by example: A lot of CEOs are arrogant and can behave in ways that are toxic and destructive. This tends to filter down through the company, affecting everybody from the top to the bottom. Good management has the opposite effect, and Elijah Norton knows how important this is.

Use training effectively: Having the right people is a good start, but ethics and a full understanding of ethical issues is most effectively achieved through training. People can learn a lot by undertaking ethical training. This fosters a culture in which people are encouraged to think and talk about ethical issues.

That’s a lot for a CEO to take on, but it’s not impossible, as Elijah Norton has demonstrated. He understands the importance of supporting employees, both for the sake of the employees, and for the sake of building a sustainable, ethical business that is capable of meeting the customers’ requirements.

He also recognizes that the business needs to be a source of income and employee satisfaction. He says that he gets up every day with the goal of making a difference – and we can infer that the difference he wants to make is to the people that both run his business and work with his business.

Norton’s dedication to his customers and to his workers is clear. He talks about the value of having a great team, and how this has been the thing that allowed him to succeed. 


It’s not easy being a CEO, but Elijah Norton demonstrates that CEOs can be ethical, compassionate, and fair leaders, looking out for the interests of their customers and their employees to make sure everybody gets what they need from the business. This model has clearly been successful so far!

By rehan

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