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Federal data privacy bill could make life easier for marketers

[ad_1] A new data privacy bill (H.R.8152) could help marketers, even as it makes targeted advertising more difficult. The American Data Privacy and Protection Act (ADDPA) would provide a wide-reaching national privacy standard, overriding existing state privacy laws. As a result, marketers would only have to conform to one regulation […]
Federal data privacy bill could make life easier for marketers