What It Means To Humanize A Brand (And How To Do It Well)

ByMargie D. Moore

Jul 4, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,


Advertising Podcast with Jacqueline Lieberman

Headshot of Jacqueline Lieberman who was a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Internet marketing Podcast, I job interview Jacqueline Lieberman. Jacqueline is the former Taking care of Lover and the Head of Tactic Story Around the world and the existing founder of BrandCrudo.

Critical Takeaway:

Brands are people’s introduction to businesses and their way to interact with providers. The more human a manufacturer is, the better that conversation is going to be. All of the beloved brand names that are out there are the ones that behave like human beings. They have a conscience, a position of perspective, a soul, and a personality. In this episode, Jacqueline Lieberman discusses the work that she does with her purchasers and the strategies in which she has served several brands turn into a lot more human.

Inquiries I question Jacqueline Lieberman:

  • [1:04] Just one of the issues you’re talking about frequently is producing brand names more human and placing intent into apply – can you converse about using it further than the tagline?
  • [3:54] Some firms brand name them selves in a way that has practically nothing to do with their item – like insurance policies companies for example. Is producing a model personality an powerful strategy?
  • [5:36] How do makes address the simple fact that there are so many channels to achieve people that are in a whole lot of approaches out of their total regulate?
  • [8:26] What is typically likely on when a business enterprise phone calls in an exterior brand name strategist, what’s your method, and then what do you do to try to flip the ship?
  • [12:28] What job does inner politics engage in in greater firms when it arrives to branding?
  • [13:42] How often do you get the opportunity to go further than marketing and advertising?
  • [14:58] Do you have any illustrations where by usual gaps materialize and there is no inner interaction that is making a undesirable expertise?
  • [19:26] 2021 is continue to heading to be a year the place persons are reeling from 2020. Is there a message of traits, behaviors, or issues that persons have to have to be knowledgeable of?

Much more About Jacqueline Lieberman:

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This episode of the Duct Tape Promoting Podcast is introduced to you by the HubSpot Podcast Community and Zapier.

HubSpot Podcast Network is the audio location for company experts who seek the very best education and learning and inspiration on how to mature a company.


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