WASHINGTON, Feb. 5, 2021 /PRNewswire/ — Desired destination DC (DDC), the formal desired destination marketing corporation for Washington, DC, and Occasions DC, the District’s formal convention and sports activities authority, have issued an RFP for creative providers to produce a multi-channel promoting restoration marketing campaign aimed at driving visitation to Washington, DC and resuscitating the city’s strained hospitality marketplace in the midst and wake of COVID-19.
Top rated organizations from the District and about the country are invited to post their proposal for innovative that drives consciousness of Washington, DC’s exceptional offerings as a leisure desired destination, in the long run escalating travel. The RFP is for resourceful providers only, and the selected, on utilizing a strong advertising campaign.
“We are thrilled to collaborate with our partners at Desired destination DC to recognize leading advertisement agencies across the place who want to go on to assure that Washington, DC remains a top domestic and worldwide vacation location for yrs to occur. We are searching for ground breaking and fresh resourceful concepts to market place our city and know that the field is poised to show what we can do jointly,” reported Max Brown, chairman, Activities DC Board of Directors.
Washington, DC savored 10 years of document tourism advancement before the pandemic begun. In 2019, DC welcomed a report 24.6 million visitors, who expended $8.2 billion, generated $896 million in District tax revenue and were being responsible for 78,266 work in DC.
The pandemic reversed this trajectory as it did for metropolitan areas all-around the globe. Tourism Economics estimated that visitation would drop by 57% in 2020. From mid-March to December last calendar year, customer investing was down 71%, or $4.9 billion, and DC shed $375 million in tax revenue. In accordance to STR, resort profits for that same time interval was down 87%, or $1.6 billion.
“The pandemic has compelled us to practical experience what takes place when tourism falls precipitously. DC’s hospitality corporations are struggling, inhabitants are unemployed and metropolis tax income from customer investing has dropped,” claimed Elliott L. Ferguson, II, president and CEO, DDC. “When the pandemic subsides, and far more men and women are touring, there is likely to be a great deal of levels of competition to earn individuals again. We are grateful for our partners at Situations DC who identify that a solid restoration marketing campaign is crucial to make confident DC captures our honest share of people.”
“We are targeted on distinguishing our nation’s capital as a premier world vacation place. This is a pivotal time for our business, and the pent-up desire for journey signifies prospective visitors will encounter extra conclusions than at any time for exactly where to go to. We, and Place DC, are wanting forward to identifying an agency associate with world wide perspectives and sharing our imaginative and collaborative vision for positioning our astounding metropolis as a leading destination,” reported Greg O’Dell, president and CEO, Events DC.
Analysis will tell the recovery marketing campaign as data demonstrates motivation to travel, safety and finances all perform a position in shopper choices. In accordance to a national examine by vacation research enterprise Place Analysts, 57 p.c of regular tourists are now open up to acquiring vacation facts, nevertheless nearly 50 % of those surveyed claimed they would wait to travel “until vaccines are commonly out there.”
Agencies will tap into what sets DC apart for consumers, such as wide outdoor area, 100 free of charge issues to do, varied neighborhoods, new resorts, incredible arts and society, Michelin-rated dining scene, dwelling historical past and one of a kind ability to host tranquil To start with Modification demonstrations. This year, DC appears forward to celebrating the 175th anniversary of the Smithsonian Institution, 100th anniversary of the Phillips Collection and 50th anniversary of the John F. Kennedy Center for the Performing Arts. In early 2021, Desired destination DC relaunched its strong consumer website, washington.org, in advance of the restoration marketing campaign rollout.
About Spot DC
Place DC, the official vacation spot advertising and marketing group for the nation’s funds, is a personal, non-revenue membership business of 1,000 enterprises dedicated to internet marketing the spot as a premier world convention, tourism and specific activities spot with a particular emphasis on the arts, cultural and historic communities. By acquiring and executing centralized and cohesive revenue and advertising approaches, Location DC generates financial advancement for the city by way of tourism and meetings.
About Events DC
Events DC generates economic and neighborhood positive aspects for the people and firms of the District of Columbia by producing a leading event working experience in the nation’s money, and by the advertising of Washington, DC as a world-course desired destination. As the formal convention and athletics authority for the District of Columbia, Events DC owns and manages some of the most visited venues throughout the nation’s cash which include the Walter E. Washington Convention Center, Nationals Park, Enjoyment and Sports activities Region and DC Armory.
Vice President, Communications and Advertising, Functions DC
202-249-3217 [email protected]
Director of Communications, Place DC
202-789-7046 [email protected]
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