CHICAGO–(Enterprise WIRE)–Feb 4, 2021–

Affinitiv, the foremost company of information-driven marketing and advertising and software package options to the automotive market, announces right now the rebranding of Caldwell & Kerr Advertising and marketing to Affinitiv Promotion. Caldwell & Kerr Promoting, a total-service digital company concentrating on the automotive marketplace, has been aspect of Affinitiv due to the fact its acquisition in 2018 and now has rebranded the company identify and logo to Affinitiv Marketing to match its mum or dad company.

This push launch attributes multimedia. Watch the entire release listed here:

Caldwell & Kerr Promotion has rebranded to Affinitiv Advertising and marketing (Graphic: Business Wire)

Affinitiv Advertising and marketing presents 20 many years of working experience with retail automotive promoting and advertising and marketing. The agency signifies over 300 automotive dealerships nationwide, together with huge seller teams incorporated in the Fortune 500 and Automotive Information Top rated 125. Affinitiv Promotion is the initial TraDigital Agency™ that combines cross-media optimization procedures, electronic tv, and award-winning design and production solutions. The company has a 98% customer retention amount yr following calendar year and will continue maximizing potential customers to seize new audiences and supply powerful benefits.

“This is a big milestone for the company and a one of a kind option for Affinitiv to extend and collaborate throughout our full suite of impressive methods to the relaxation of the Affinitiv consumer base,” mentioned Tom Kerr, Govt Vice President of Functions of Affinitiv Promotion. “The rename and the rebranding of Affinitiv Marketing signifies a sizeable action to solidifying our stance and course in the marketplace.”

The rebranding of Affinitiv Advertising will additional help the firm to stand out among its competition with a new symbol, positioning, and internet site to be extra aligned with the Affinitiv brand name. The rebranded brand incorporates the Affinitiv symbol when emphasizing its electronic marketing roots. Affinitiv Advertising’s clients and companions have been an essential section of the rebranding approach, and now buyers have the prospect to use Affinitiv platforms as very well.

“The rebranding of Affinitiv Promotion reflects Affinitiv’s eyesight of creating consumers for everyday living via reimagined encounters,” said Sid Nair, President, and CEO of Affinitiv. “We are very pleased to be ready to stand out from our rivals by giving advertising and marketing companies and abilities as aspect of Affinitiv’s featuring. We are now ready to fully leverage Affinitiv Advertising’s abilities to our existing customer foundation of 6500+ dealerships with social media marketing and advertising, lookup motor optimization, paid out research, show promoting, pre-roll video, email promoting, and digital tv.”

About Affinitiv

Affinitiv is a top supplier of facts-driven advertising and software methods serving automotive brands (OEMs), dealer teams, and specific dealerships. Backed by extra than 20 yrs of automotive and advertising know-how, Affinitiv supports over 6,500 dealerships and every major OEM in the nation. Affinitiv’s good results drives the following technology buyer experience by partnering with the automotive ecosystem to speed up retailer effectiveness and inspire loyalty. With a technologies-driven, consultative tactic, Affinitiv results in shoppers for everyday living by reimagined activities. For much more data, go to

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