5 Marketing Tips for Creating a Successful Small Business Newsletter -  VirTasktic

Email is one of the best ways to communicate directly with your customers. In fact, 64% of small businesses utilize email marketing. But if you want people to read your emails, you people to send them to! Here are five tips to grow your small business email newsletter.

Design better email graphics

Your emails are a representation of your brand. If users open one of your emails and see a boring text-only design, it won’t be long before they make their way down to the unsubscribe button.

Keep your emails exciting with professional graphics. There are thousands of free templates for small business flyers from websites like PosterMyWall. Just find the one that best fits your brand, customize it to perfection, and it’s ready to upload to your emails. An exciting and subscribe-worthy email layout is only a few clicks away!

Offer email-only discount vouchers

If you want people to subscribe to your newsletters, you need to offer them some sort of value. Nobody likes to give up their email address for free! And one of the most obvious ways to provide value is to offer discounts.

All you have to do is say something like, “Sign up for our newsletters and get X% off your next purchase.” People will be signing up for your newsletters left and right just for the discounts.  

Start a rewards system

Email-only discounts are great, but there’s nothing stopping someone from signing up, getting the discount, and immediately unsubscribing. You want long-term newsletter subscribers! To keep readers around, start a rewards system.

With a rewards system, customers can earn points toward rewards with every purchase they make from your company. But in order to track their rewards, they need to give you their email address. And even better, they have to stick around at least long enough to earn their rewards — which could be forever if they just want to continue earning rewards.

Promote industry news or blog posts

Value doesn’t always refer to a monetary discount or reward. In many cases, value comes in the form of information.

In your email newsletters, promote major industry news or even your business’s blog posts to keep your customers up to date (or even ahead of) on the latest happenings in your business’s area of expertise.

For example, if a new product is about to be released, write up a quick blog post about what it can do, specs, and how customers can preorder it or when it’s to be released, and stick the link to the blog in your next email newsletter with a quick summary of the contents.

Knowing they could get the sneak preview on major news or updates, more people will want to sign up for your newsletters. There’s plenty of value in information!

Place signup forms everywhere

You can offer the most valuable email newsletter ever. But if people don’t know where or how to sign up for your newsletters, they’re not going to. So make sure they can’t miss it by putting contact collection forms everywhere you can.

There are several places you can easily add a subscription signup form:

  • Website homepage
  • Blog pages
  • Footers
  • Sidebar of landing pages
  • Email signature
  • Social media profiles
  • Ads and PPC campaigns
  • Website pop-ups

The more places you put your newsletter contact collection forms (without being annoying), the more opportunities people will have to sign up. And don’t forget to remind users about all the value they’ll get from signing up right on the form, just to give them a little extra incentive.

Get more signups for your small business email newsletter

Email is one of the most effective forms of marketing available in the modern landscape. But it only works if you have plenty of contacts to send your messages to! If you want to grow your newsletter contact list, start with professional design templates, offer email-only discounts, start a rewards program, provide valuable information, and include plenty of signup forms all over you digital assets.

When your newsletters provide value and are easy to sign up for, you’ll have more subscribers than you know what to do with. 

Leave a Reply