The Stackies 2022: Marketing Tech Stack Awards

Yesterday — #MartechDay, yay! — we introduced the world wide 2022 marketing and advertising technological innovation landscape, soon after getting a yr off in 2021. It grew a exceptional 24% to 9,932 solutions. To make it readable, we actually made it fully interactive at martechmap.com, where by you can look for, filter, zoom, and additional. It’s pretty wild.

But in spite of its thoughts-boggling scale, the martech landscape has always been a sidebar to the serious story of how technologies is transforming internet marketing. The genuinely cool stuff for me is how marketers leverage these equipment with technique, expertise, and imagination to realize exceptional results for their businesses and their consumers.

This is why The Stackies: Advertising and marketing Tech Stack Awards are my beloved local community function in the martech marketplace. Every single 12 months, entrepreneurs enter by sharing a one slide that illustrates their martech stack. They typically shout-out to the particular products and solutions they use. But the greatest kinds specific how they believe about their stack conceptually. How does it suit into their organizational operating procedure? How does it aid their purchaser journey?

Collectively, they give us some insight into how martech is remaining used.

And, due to the fact it’s also a fun awards program, a lot of style and design their stack slides with a small extra pizzazz. Not essentially appropriate to the stack’s mission, but entertaining to look at.

This year, 32 providers sent in stack illustrations. You can see all of them in the absolutely free Point out of Martech 2022 report we unveiled yesterday — The Stackies get started on web site 31. (And if you want to perspective the kinds from prior decades, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)

As is our custom, we donate $100 for each certified entry to a non-gain. In the earlier, we have donated to businesses that encourage variety and inclusion in martech. This calendar year, provided the horrible scenario in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.

Each calendar year, we also select 5 “winners” for the awards. I set winners in prices simply because, though the kinds we find are magnificent examples of martech stacks that have brought anything especially valuable or resourceful to their visualization, anyone who contributes to The Stackies is a winner in my eyes. The martech community as a full wins from this wonderful corpus of authentic-environment stack illustrations.

4 Profitable Stacks from 2021, Updated for 2022

My gratitude is specifically immense for corporations who enter The Stackies a number of decades in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.

Four of the five winners from final year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered all over again this calendar year with updated slides, and wow, they’re significantly great. They fully qualify as winning entries yet again.

Nevertheless, we needed to spread the really like a little bit to contributors who did not just get final year. So although we didn’t pick them as winners for 2022, they actually are entitled to to be identified as “standing winners” from very last 12 months.

Listed here they are:

Itaú Martech Stack
Itaú, Martech Stack 2022
Juniper Networks, Martech Stack 2022
Philips Martech Stack
Philips, Martech Stack 2022
SAS, Martech Stack 2022

Itaú, Juniper Networks, Philips, and SAS — thank you so a lot for continuing to add to The Stackies! These types of a fantastic way to assistance the broader martech community.

5 Martech Stacks from New Winners in 2022

However, deciding upon 5 winners amid all the remaining terrific entries was hard. These are the kinds we chosen, but I strongly persuade you to down load the complete established in the Point out of Martech 2022 report and decide on out your favorites. Share them on social media and give a shout-out to those corporations to enable them know you value their contributions.

Our five picks, in alphabetical purchase:

Autodesk Martech Stack
Autodesk, Martech Stack 2022
Rabobank Martech Stack
Rabobank, Martech Stack 2022
REA Group Martech Stack
REA Group, Martech Stack 2022
Sargento Martech Stack
Sargento, Martech Stack 2022
Verizon Martech Stack
Verizon, Martech Stack 2022

Once again, a massive, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so quite a few excellent entries from the AMA, Annum, Cvent, Digital Achieve, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and extra. Test them all out.

Get Our Article content Immediately in Your Inbox!

Subscribe to my e-newsletter to master how to include improved internet marketing approaches in your enterprise.



Source website link